Rossi & Rovetti Flowers (http://www.RossiRovetti.com) hired Shelley to optimize an existing Google AdWords account.
Cost Per Conversion: In less than a month, cost per conversion went down $63.
CTR: Their CTR's are 50% higher and rising. (Google rewards higher CTR's with higher rankings for less cost per click)
More traffic for less money: After thirty days, they averaged 1,500 more impressions per day while their average CPC dropped by $2.72 per click...saving them almost $200 per day.
More Terms: In the month prior to optimization 253 unique search terms produced impressions (impressions = the number of times a searcher saw their ad) with 84 terms producing click throughs for them. After thirty days of optimization, 2,869 unique search terms produced impressions and 584 terms produced click throughs.
GOOGLE CLIENT A
Total Click Cost
Total Clicks
clicks have remained constant as
March
$308.04
1,747
the monthly costs continue to go down
April
$265.15
1,471
May
$195.99
1,520
June
$177.56
1,413
July
$168.37
1,312
August
$144.80
1,443
September
$160.00
1,397
GOOGLE CLIENT B
*Before and After PPC management. Double the clicks for the same amount of money.
Impressions
Clicks
Avg CPC
Cost
Avg Position
DATERANGE: April – May (BEFORE)
40,561
1,051
$0.16
$163.73
6.7
DATERANGE: August – September (AFTER)
86,724
1,965
$0.09
$173.72
6.1
GOOGLE CLIENT C
46% decrease in cost – 11% increase in clicks
Cost
Clicks
Impressions
Avg. CPC
month prior to PPC management:
$16,512.05
7,922
118,750
$2.08
first month
$9,607.40
10,096
194,620
$0.95
second month
$9,991.65
10,861
222,853
$0.92
third month
$8,975.48
8,894
192,840
$1.01
GOOGLE CLIENT D
Impressions
Clicks
CTR
Avg CPC
Cost
Transactions
Total Value
Profits
Branding
1,576,713
21,740
8.35%
$1.71
$25,961.36
362
$23,368
-$2,593.16
For Profit
617,782
10,514
8.55%
$0.73
$5,665.39
235
$15,249
$9,583.61
Brand spending was $25K but there was also a loss. Changing strategy increased the profitability of the account
OVERTURE EXAMPLE A
Impressions
Clicks
Avg CPC
Cost
Avg Position
DATERANGE: August - Sept
38,754
1,192
$0.12
$142.63
5
DATERANGE: May - June
1,301,738
1,702
$0.16
$299.36
4
This client requested that I lower his monthly click through costs. They went from $300 for the month of June down to $142 for September and were just 500 clicks less (50% cut in cost but only 30% cut in clicks)
I have been working with Shelley Ellis now for about 5 years with Google- and Yahoo-sponsored advertising, sometimes known as Pay Per Click (PPC).Shelley has been instrumental in increasing our visibility on the internet and has been principally responsible for the significant increase in leads coming to our office.
Shelley has remarkable expertise not only in working with Google and Yahoo but in business in general.It is this expertise that has allowed her to structure search terms unique to our business and location and then to implement those in our sponsored advertising.This has resulted in a significant increase in our leads and, hence, in our bottom line.
Prior to Shelley’s involvement our office was doing less than $200,000 annual gross revenue.With Shelley’s assistance our office has increased annual gross revenue by over 2.5 times.
Shelley’s capability in business coupled with her knowledge of sponsored advertising make her an obvious choice to handle our business.Added to her expertise is her pleasant and patient manner, her responsiveness to questions, and her well-thought out recommendations.I consider Shelley the best in the business.
