Motivated by the Challenges and Evolution of Internet Marketing
Skills & Strengths
Internet Skills: Paid Search, Website Development /Management (developed start to finish - over two dozen websites and a local community portal), Website Content Coordinator/Editor, Build and Manage E-Commerce Solutions (one client had three different shopping cart solutions running simultaneously)
Other Skills: Advertising Account Management (pay per click, software, retail merchandising), Classroom Trainer, Public Speaking and Demonstrations, Ideas to Results, Creative Thinker
Strengths: Problem Solving and Troubleshooting, Written and Verbal Communications, Continuous Improvement & Work Process Efficiency (at JDL - took MOR from a two week task involving four people down to a one person day and a half task), Analytical, Team Player and/or Leader, Self-starter, Fast Learner (hired by largest law firm in Texas, Jackson Walker, as a computer trainer without any background on any of the software and without any legal background)
Experience
Oct. 2007-Current: iCrossing (Media Manager – Dallas, TX) Build, optimize and manage large paid search campaigns (traditional search, content targeting and placement targeting) for fortune 500 companies. Write paid search articles for Great Finds. *2/08 Donnie award recipient for Best Integrated Campaign.
2002-Current: Rhonda Ellis Consulting (owner – Glen Rose, TX) Build, optimize and manage small to large pay per click campaigns. Google AdWords Professional, Yahoo Ambassador, MSN adExcellence Member. Also worked with: ASK, Enhance, Que Pasa, SuperPages, YellowPages, Quigo, AdBrite and Ingenio. Success with individual/small/large client goals and budget. Six full time, on-site employees (recruit/hire/manage). Wrote and distributed Internet marketing newsletter (through 10/07).
Jan. 1999 - 2003: ALL ABOUT WEB DESIGNS (owner - Midlothian/Glen Rose, TX) Initially designed/marketed/hosted small business websites. By 2001 evolved into website management with larger clients/projects and handling extensive Internet marketing (SEO, PPC, banners, email marketing, link exchange, etc). E-commerce. On-site and off-site staff and contractors (recruit/hire/manage). Offered Internet marketing consulting and seminars: domain name selection, search term selection, landing page designs, website navigation decisions, creative Internet marketing ideas and "call to action" web page ideas.
Dec. 1997 - Jan. 1999: JACKSON WALKER LLP Computer Trainer and curriculum developer. Backup for Technical Support. Contact - Steve McHargue - smchargue@jw.com
1996-1998: US GOVERNMENT AGENCY Undercover Internet research
Oct. 1994 - May 1996: MECC SOFTWARE (Minneapolis, MN / Texas Representative) Marketing, Merchandising, Training. Initiated retail and consumer product demonstrations and trainings in computer retail stores and built store advocacy for MECC products.
May 1991 - Feb. 1994: JORDAN-DELAURENTI (Dallas, TX) Senior Secretary - development of marketing proposals and brochures, involved in corporate marketing strategy, provided on-site software training and support. Member of the Recommendations Committee.
Education
Grandview High School 1981-1985: Honor Classes. 2nd Highest GPA. Drill Team Captain (Jr). School Mascot (Sr). Regional Competition - Track, Journalism. National Honor Society.
University of Life 1985-Current: Bachelor's Degree in Experience. Currently working on Masters in same field of studies. Experience equivalent to degree in marketing and business management.
