Motivated by the Challenges and Evolution of Internet Marketing
Experience
Oct 2007-Current: iCrossing (Media Manager) Dallas, TX
Lead media manager for Dallas office.
Contextual advertising specialist and resource for content and placement targeting information and strategies for existing and new client proposals. *Contextual targeting is a mix of display media and paid search media strategies and is used to distribute text ads, display ads, gadget ads and video advertising.
Developed paid search strategies for: Hallmark, USAA, Coca-Cola, Ritz-Carlton, Avaya, Stampin'Up! and Mary Kay. Geo experience: regional, national and global paid search experience including multi-lingual accounts. Spend/budget experience: hundreds of thousands to millions.
Pay per click account set up, management, tracking and optimizations are through our proprietary software (similar to Keyword Max or Atlas). AdWords editor advanced user.
Offer innovative online marketing and promotion ideas. Advise client on landing page content and call to action best practices and improvements.
Writer for the iCrossing blog, Great Finds. Recent articles have been about the value of MySpace in paid search and how to use paid search with good or bad media coverage. Guest speaker on PPC Rockstars.
Accomplishments: Donnie Award recipient for best integrated account and two of my account success stories have been used for iCrossing case studies and one is being developed into a Google case study.
Owner of a small Internet advertising agency. Moved to Dallas to pursue a career in a corporate or agency environment where I can continue my personal growth in the Internet marketing industry.
*My client base is still being serviced by my Account Director and I have switched to more of a high level strategy and consulting role.
Experience with over 100 separate accounts across a variety of industries. Worked with national and regional accounts and with text, display ads and mobile advertising across both the search and content networks. Developed several innovative, low budget social media strategies.
Using keyword strategies and research, generated taglines and matching domain names that are compelling and easy to remember. Also using keyword research, generated lists of blog topics/titles that have a proven keyword response record and support SEO efforts.
Set up, optimized and managed small to large pay per click campaigns. Achieved improved traffic, leads/opt-in's, sales and brand awareness. Decreased online advertising costs by improving CTR’s and keyword quality scores with ad testing and overall account organization.
Google AdWords Professional Company, Yahoo Ambassador and MSN adExcellence Member. Other PPC services that I have worked with are ASK, Enhance, Que Pasa, SuperPages, YellowPages, Quigo, AdBrite and Ingenio.
I have recruited, interviewed, trained and managed six full time, on-site employees.
Success: Increased revenue for a computer networking company by over $1M last yr and took San Francisco florist from 12th to 1st in online sales. See more at success stats at http://www.customizedinternetmarketing.com/success_stats.html
Over the last several years, I have been contacted by recruiters for Verizon, MSN (twice) and Google (twice) but because of my husband's 22 year investment in the Dallas fire department, my family could not relocate out of state.
Jan. 1999 - 2003: ALL ABOUT WEB DESIGNS (owner - Midlothian/Glen Rose, TX)
Managed on and off-site staff and contractors across multiple specialties (administrative, graphics, database, programming, marketing, etc)
Initially designed, marketed and hosted over two dozen small business websites. By 2001 evolved into website management with larger clients and project management including a local community portal that was part of a $250K grant project.
Built and managed ecommerce solutions using a variety of online and custom shopping carts. Extensive use of databases for importing, exporting and manipulation of data.
Handled extensive Internet marketing (SEO, PPC, banners, email marketing, link exchange, etc).
(All About Web Designs - continued) Offered Internet marketing consulting and seminars, domain name selection, keyword strategies, creative Internet marketing ideas, website navigation decisions, landing page designs and "call to action" web page ideas.
Dec. 1997 - Jan. 1999: JACKSON WALKER LLP
Computer training for all new personnel and software updates
Developed computer training curriculum
Backup for help desk and technical support.
Stationed in Dallas but traveled to Fort Worth, Houston and Austin for trainings.
1996-1998: US GOVERNMENT AGENCY Undercover Internet research
Supervised over 100 off-site merchandisers as they set up in-store displays or distributed marketing materials for the companies that we worked for.
My accounts included Compaq, WordPerfect and other software and hardware companies.
May 1991 - Feb. 1994: JORDAN-DELAURENTI (Dallas, TX)
Developed marketing proposals and brochures and was involved in corporate marketing strategy.
Provided on-site software training and support.
Founding member of the Recommendations Committee where we encouraged employees to submit ideas to improve work efficiency or to save time and/or money.
While working for J-DL, I took our Monthly Operation Review (MOR) from a two week task involving four secretaries down to a one person, day and a half task.
Education
University of Life 1985-Current: Bachelor's Degree in Experience. Currently working on Masters in same field of studies. Experience equivalent to degree in marketing and business management.
